Passionate architects, with people and technology at heart.
Brand Strategy
Visual Identity
UX/UI Design
Social Media Strategy
Challenge
Régis is a Quebec-based architectural firm that was founded in 1976. The family-run business wanted to usher in a new era for the brand. We were challenged to develop a new brand identity, design a modern, branded website, and create a presence in social, an inspiring challenge, as we like them!
Solution
The branding strategy is contemporary, technology-based and human-centric, in order to reach a B2B audience (engineers, project managers and architects). This led to a major decision for the brand: Régis Côté et Associés became Régis.
To help Regis shake up the industry with a new visual identity and online experience, we proposed an ambitious, interactive UX/UI. To help the brand attract new talent, we increased appeal by showcasing their achievements and culture. We also increased notoriety on social media. by showcasing their achievements and culture with the objective of attracting new talent.