Send a Solo
Send a Solo

Brand equity
Engagement
Social media



Challenge

Desjardins is relatively new to English Canada and recognition of the brand is still being built. As a financial cooperative that puts people before profits, Desjardins saw the COVID crisis as the perfect time to demonstrate its commitment to caring for all Canadians.

Solution

To support out-of-work musicians and weary Canadians, we created “Send a Solo”, an initiative that generously employed musicians to perform solos for those who needed them most.

We began by capturing seven musicians performing live solos, in accordance with strict physical distancing laws. We then invited Canadians to nominate people for one of 100 virtual solos, lovingly performed by over 40 professional artists.

Results

Reaching over 4 million Canadians with an emotional campaign that increased brand engagement, we were able to demonstrate what sets Desjardins apart from other financial institutions—putting people before profits.

  1. Reach:
  2. 4M
  3. Canadians
  1. Engagement:
  2. +36 %
  3. on Facebook
  1. Video:
  2. 2.6M views
  3. organic and paid
  1. Traffic:
  2. +500 %
  3. on desjardinsagents.com
Happy client quote

“We’re a cooperative, so it’s in our DNA to give back and be connected to our communities.”

Björn Bruschke Desjardins’ VP of Marketing and Client Communications, Ontario, Atlantic and Western Canada

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215 Spadina Avenue,
Suite 150

Toronto, ON
M5T 2C7

1 416 912 2278

Montreal

780 Brewster Avenue,
4th Floor

Montreal, QC
H4C 2K1

1 514 875 7007

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